Social Networking is taking over. Soon we'll need to re-write the line Alex delivers in A Clockwork Orange about real life never seeming "really real as when we read about it in a blog." If your band doesn't have a LiveJournal account, it means you're missing out on a chance to pitch to your friends about where your next show is. If you don't have a MySpace account, you can't pimp your newest mixes and compare friend networks with other bands. If you don't have a friendster account, well, you were lame 2 years ago then. If you aren't keeping a tour diary, personal blog, and message board posts, and if you aren't cross-posting (and apologizing for it) regularly, then you just aren't doing your job. I've about had it.

Not that I spend a ton of time updating this blog, this site, or any of the others, but I see it happening and it's a funny thing that people are willing to swap time for money. I suppose that people have more time than they do money, so the idea of spending countless hours making sure that news is crossposted to every newsgroup, forum, message board, and journal is meaningful if a marketing budget is essentially nil. But what does it all mean? Do the social networks actually grow, or actually bring people together? It seems like more and more they are just a way for the same people to bump into the same people in multiple online places instead of multiple places in the real world. Not that that's a bad thing, but I don't know if it's necessarily the best use of anyone's time.

I guess what we all need is some sort of RSS feed or bot or something more technical than I understand to take a single message and reformat it and cross post it to every available outlet that makes sense with a single keystroke so that we aren't constantly trolling around all over the web. Of course, the easier thing to do would be to ditch everything but the tried-and-true band website and tell people "if you want to find out what's going on or read our silly musings, you need to do it HERE 'cause we can't be spending time jacking up all these other sites." I like that idea, but of course it makes you look like an outsider or a bad team-player to all the folks who use those networking tools to stay in the loop. Maybe one day when we all have smart agents, this will be a moot point as we'll all be connected to whatever we want no matter it's location, and there won't be a need for redundant websites, blogs, tour updates, mp3 links, and flyer scans. Maybe. Until then, you can have fun at MySpace/Larvae which is dutifully maintained by the Birmingham third of the crew, LiveJournal/Larvae which is updated by me but is only about Larvae-reated stuff, 404Noise which is a message board I post to a lot and is pretty useful for Atlanta-related goings-on, or you can sit right here and get the scoop on the old Zeroplate Express as we like to call it. Well, no one really calls it that, but here you are. Thanks for reading, and as always, no apology for cross-posting!