|Title : Loss Leader
Format : CD
Release Date : October 3, 2008
Label : Ad Noiseam
|Written and Produced by M.Jeanes
Mastered by C-Drik
After Dead Weight, it was hard to imagine where to go next. That record had a certain finality to it as if a particular musical path had reached its end. In its wake, there was a fairly disasterous tour and the lingering feeling that all of the effort and the collaborators and the different directions hadn't really connected with people.
However, I realized that we needed some tracks that would be more fun to play live and I had a renewed interest in playing with electronic beats, samples, and a goofy theme. Monster Music 2 was a natural choice, as the original Monster Music had only touched on the great themes from Toho films. I decided that it would be easier and in the end more fun to make videos for Godzilla-inspired songs than mopey guitar songs, so the plan was hatched to create a second EP.
By the time we came to the mastering and artwork and release details stage of the process, it no longer seemed like a reasonable idea to produce two separate discs and packages for so little new music. While I would have loved to have had a gatefold package with two distinct discs in it or two separate releases altogether, the economics and environmental concerns made the decision for us. As a result, Loss Leader may seem a bit fracture if listened to straight through, but in a strange way I think that combining the two EPs on a single disc highlights the similarities more than the differences.